Everyone has challenges presented to them in Life. This year we have had a few, but overall we
are very blessed. The short story is our
business name will be changing. We are
still the same family owned company that works diligently for our clients, only
under a new name. We would very much
appreciate the support of our clients and friends in this change. Having to rebrand ourselves after all this
time is a little challenging but we expect it to be a smooth and positive
transition. Read on if you are
interested in the longer version.
This challenge came in an unexpected call from a Real Estate
Broker in Nevada earlier this year. The
gentleman informed us that we might not have the right to use our business name. Now, I want to assure you we went about
forming our business legally and correctly. We filed an LLC through the State
of Texas, and of course file our county, state and Federal tax returns as we
should. However, unknown to us was a
company out of Las Vegas NV who several years ago purchased another company out
of California with a very similar name (Better Homes Realty). The California company had registered their
logo & name with the United States Patent office many years ago, but had
never attempted to move in to the Texas market, as far as we know. However the company that purchased them,
Avalar/Better Homes, has determined that they want to be a part of the Texas
market and are claiming the name. After
consulting with our attorney and other patent type attorneys, we have decided
to not fight their claim and to move forward, changing our name to prevent any
further confusion. They did ask us to
join their franchise, but after much thought & prayer we have found that is
not the right fit for our team.
Our plan is to continue to provide excellent services that
rival any of the large franchised companies, but with the individual service of
a boutique brokerage Real Estate office.
We appreciate the continued loyalty of our clients and friends.